Tilek Dzhumanazarov's profile

Always - "No Shame in Caring"

Final Result Preview
Research
Problem
The project tries to address the negative aspects that people usually associate with periods, even though it is a part of every woman's life. 
A lot of men feel ashamed of buying period products for their loved ones, even though it could help them to take care of them
Background Research
After researching the brand I found out the company has a period tracking website. 
I though it would be a great idea to advertise this calendar for men, who could know when their loved ones need their help  
Concept and Sketches
Sketsches
Sketch Choice
Designing
Photos taken for the project
Editing the logo, I brought back the iconic Dove, and decided to use it a key visual in my designs
Final Posters
Using the sketch, I edited the photos and designed the final posters. I designed each poster to tell a story of a person who uses the app, buys period products and comforts their loved one
Poster Mockup
Magazine Mockup
Booklet Mockup
Screen Mockup
Always - "No Shame in Caring"
Published:

Owner

Always - "No Shame in Caring"

This project was a part of Design Innovation Course. My job was to take a female oriented product, and improve its advertising using key visuals

Published: